We promise to keep is simple. Mind-numbing phrases such as "polyphenolic compounds" have been omitted. (If that is your cup of tea, may we recommend www.rumuniversity.com? They dig deep and we like their work.)
There are a lot of different rums out there ranging from crystal clear, light-bodied White Rums to aromatic, deeply hued Aged Rums. Our goal is to help you discover what you like. Please never hesitate to ask us for guidance.

After the distillation process, rum is moved to (usually) oak barrels that have (usually) been used previously for whiskey. Here, it ages. And, magical things happen. Over time, the rum will begin to soften and become mellow. Rum gathers its color from aging in wood. Many factors are at play here that will affect the flavor of the rum, such as the climate and the history of the oak barrel.
Blending is the art of mixing different rums of different types and ages together. Most rum produced in the world is blended after maturing in very large containers to ensure product consistency. Single barrel rums, such as our Cruzan Single Barrel, are not blended and come from a single barrel, as the name implies.

These are dry, clear and light-bodied rums. The majority of rum distillers have at least one of these spirits in their repertoire. White rums are typically blended and left unaged.
These rums are typically medium-bodied and slightly more flavorful than the white version as a result of being barrel aged. Most derive their golden color during aging, however, many contain a touch of caramel coloring to enhance their presentation.
These aromatic rums are most often distilled in pot stills and barrel aged for extended periods of time. Dark rums are invariably full-bodied, full-flavored with long, lingering finishes.
Rums age extremely well in wood. The peak age being somewhere between 15 to 20 years, after which the rum begins to decline.
As the names would imply, these rums are altered by the addition of natural fruit flavorings or a small bevy of spices. White rums are most often married with fruit flavoring such as orange, coconut, banana, pineapple, coffee, passion fruit, mango, peach, cacao, lemon, or lime. Spices, such as cinnamon, nutmeg, and vanilla, are often added to gold or aged rums.